<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Ship It on the Side &#187; Posts</title>
	<atom:link href="http://shipitontheside.com/category/posts/feed/" rel="self" type="application/rss+xml" />
	<link>http://shipitontheside.com</link>
	<description>The podcast about building a Software Startup as a side job.</description>
	<lastBuildDate>Wed, 01 Apr 2009 14:04:38 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>No longer a side job</title>
		<link>http://shipitontheside.com/2009/04/no-longer-a-side-job/</link>
		<comments>http://shipitontheside.com/2009/04/no-longer-a-side-job/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 14:04:38 +0000</pubDate>
		<dc:creator>Curtis</dc:creator>
				<category><![CDATA[Posts]]></category>

		<guid isPermaLink="false">http://shipitontheside.com/?p=352</guid>
		<description><![CDATA[<p>Well, this is what happens when your software startup is no longer a side job and, honestly, you just don&#8217;t have the passion for your blog. After weeks of business planning, marketing, and development, the blog and podcast has been&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>Well, this is what happens when your software startup is no longer a side job and, honestly, you just don&#8217;t have the passion for your blog. After weeks of business planning, marketing, and development, the blog and podcast has been neglected. I see that there are several readers who come from time to time to read and listen to our posts, but sadly, there won&#8217;t be anymore.</p>
<p>Yes, we&#8217;ve decided to stop.</p>
<p>The Ship It On the Side blog will stay around for the forseeable future since the podcast subject matter is pretty timeless. But we&#8217;re not likely to add any new content.</p>
<p>Thank you for listening, reading, and leaving comments. If comments are posted I&#8217;ll be notified right away and answer. Don&#8217;t hesitate to make your voice known.</p>
<p>Just remember, we&#8217;re still building and growing, we haven&#8217;t quit. This is not the end of something, but the beginning. So you do the same. Keep going. Keep coding. Get that project done, published, and start marketing. Someone out there wants what you built.</p>
<p>Oh yeah, last thing (you see I&#8217;m into long goodbyes): don&#8217;t worry about competition either. Twice during the development of my latest project I have seen direct competitors show up: both of them offering what I&#8217;ve been slaving over FOR FREE. So, I&#8217;ve just redoubled my efforts, searched for holes in their offerings (which is not hard since anything that doesn&#8217;t work well for their &#8220;customers&#8221; is chalked up to: &#8220;well, it is free, you know.&#8221;) and made my product much better in the process. You do the same. If you see direct competition that means there is demand for your product. Unless that competition blows your doors off, you&#8217;ve got a fighting chance.</p>
<p>So that&#8217;s it. My last line of advice, un asked for. Take care.</p>
<p>Peace.</p>
]]></content:encoded>
			<wfw:commentRss>http://shipitontheside.com/2009/04/no-longer-a-side-job/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>We Have A Winner!</title>
		<link>http://shipitontheside.com/2009/03/we-have-a-winner/</link>
		<comments>http://shipitontheside.com/2009/03/we-have-a-winner/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 23:43:49 +0000</pubDate>
		<dc:creator>Curtis</dc:creator>
				<category><![CDATA[Posts]]></category>

		<guid isPermaLink="false">http://shipitontheside.com/?p=347</guid>
		<description><![CDATA[<p style="text-align: center;"><img class="aligncenter" title="The Winner Is" src="http://weblogs.newsday.com/sports/football/bob_blog/winner.jpg" alt="" width="300" height="374" /></p>
<p style="text-align: left;">It came down to two people: Marius and rkotter. Both did everything the contest required plus some. It was a tough decision between the two and in the end we had to resolve the duel with something masterful and innovative:</p>
<p>Flipped&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="aligncenter" title="The Winner Is" src="http://weblogs.newsday.com/sports/football/bob_blog/winner.jpg" alt="" width="300" height="374" /></p>
<p style="text-align: left;">It came down to two people: Marius and rkotter. Both did everything the contest required plus some. It was a tough decision between the two and in the end we had to resolve the duel with something masterful and innovative:</p>
<p>Flipped a coin.</p>
<p>OK, so it&#8217;s not so innovative or masterful, but it was quick and painless.</p>
<p>Marius was heads and rkotter was tails. The coin was a penny (because that&#8217;s what my wife had in her pocket at the time). The penny was flipped into the air over an oak hardwood floor (just to keep things even.)</p>
<p>Tails.</p>
<p>The winner must contact me via email within 10 business days. Just send an email to shipitontheside.com to the user name curtis. Include your mailing address.</p>
]]></content:encoded>
			<wfw:commentRss>http://shipitontheside.com/2009/03/we-have-a-winner/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Projector Winner Announced Tomorrow!</title>
		<link>http://shipitontheside.com/2009/03/projector-winner-announced-tomorrow/</link>
		<comments>http://shipitontheside.com/2009/03/projector-winner-announced-tomorrow/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 10:58:15 +0000</pubDate>
		<dc:creator>Curtis</dc:creator>
				<category><![CDATA[Posts]]></category>

		<guid isPermaLink="false">http://shipitontheside.com/?p=345</guid>
		<description><![CDATA[<p>The winner of the $300 Projector will be announced tomorrow after business hours. The winner will need to claim the prize via email within one week.</p>
]]></description>
			<content:encoded><![CDATA[<p>The winner of the $300 Projector will be announced tomorrow after business hours. The winner will need to claim the prize via email within one week.</p>
]]></content:encoded>
			<wfw:commentRss>http://shipitontheside.com/2009/03/projector-winner-announced-tomorrow/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Win a $300 Micro Projector</title>
		<link>http://shipitontheside.com/2009/02/win-a-300-micro-projector/</link>
		<comments>http://shipitontheside.com/2009/02/win-a-300-micro-projector/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 15:35:17 +0000</pubDate>
		<dc:creator>Curtis</dc:creator>
				<category><![CDATA[Posts]]></category>

		<guid isPermaLink="false">http://shipitontheside.com/?p=338</guid>
		<description><![CDATA[<p>Click the link at the top of the page for the giveaway of a Super Sweet 3M Micro Professional Projector. Here&#8217;s a picture of the very one you&#8217;ll get! Just follow the simple rules and we&#8217;ll enter you in the&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>Click the link at the top of the page for the giveaway of a Super Sweet 3M Micro Professional Projector. Here&#8217;s a picture of the very one you&#8217;ll get! Just follow the simple rules and we&#8217;ll enter you in the drawing.</p>
<p style="text-align: center;"><a href="http://shipitontheside.com/enter-the-3m-micro-pro-projector-giveaway/"><img class="aligncenter size-medium wp-image-339" title="dsc06846" src="http://shipitontheside.com/wp-content/uploads/2009/02/dsc06846-300x225.jpg" alt="dsc06846" width="300" height="225" /></a><br />
<a href="http://shipitontheside.com/wp-content/uploads/2009/02/dsc06846.jpg" target="_blank"> Click for a bigger picture</a></p>
<p>For your convienence here&#8217;s a link to the <a href="http://shipitontheside.com/enter-the-3m-micro-pro-projector-giveaway/">3M Micro Professional Projector Giveaway</a> page.</p>
]]></content:encoded>
			<wfw:commentRss>http://shipitontheside.com/2009/02/win-a-300-micro-projector/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FAIL to plan then FAIL looks like this</title>
		<link>http://shipitontheside.com/2009/02/fail-to-plan-then-fail-looks-like-this/</link>
		<comments>http://shipitontheside.com/2009/02/fail-to-plan-then-fail-looks-like-this/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 00:35:31 +0000</pubDate>
		<dc:creator>Curtis</dc:creator>
				<category><![CDATA[Posts]]></category>

		<guid isPermaLink="false">http://shipitontheside.com/?p=332</guid>
		<description><![CDATA[<p>This picture makes me giggle uncontrollably.</p>
<p><a href="http://www.inspiredstartup.com/wp-content/uploads/2009/01/hurdles.jpg"><img class="alignnone" src="http://www.inspiredstartup.com/wp-content/uploads/2009/01/hurdles.jpg" alt="" width="398" height="423" /></a></p>
<p>courtesy of <a href="http://www.inspiredstartup.com/take-the-time-to-remove-hurdles/" target="_blank">Inspired Startup</a></p>
<p>Your software startup will face a ton of obstacles and if you don&#8217;t plan for them, well, think of it this way: you might gingerly hurtle the first few obstacles if you&#8217;re&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>This picture makes me giggle uncontrollably.</p>
<p><a href="http://www.inspiredstartup.com/wp-content/uploads/2009/01/hurdles.jpg"><img class="alignnone" src="http://www.inspiredstartup.com/wp-content/uploads/2009/01/hurdles.jpg" alt="" width="398" height="423" /></a></p>
<p>courtesy of <a href="http://www.inspiredstartup.com/take-the-time-to-remove-hurdles/" target="_blank">Inspired Startup</a></p>
<p>Your software startup will face a ton of obstacles and if you don&#8217;t plan for them, well, think of it this way: you might gingerly hurtle the first few obstacles if you&#8217;re lucky. Then, when you&#8217;re not expecting it, BAM, you&#8217;ll get hit with a lawsuit, or run out of money because both cars broke down and your youngest child got sick enough to go to the emergency room (on a Sunday at 3am). Or all of those will happen at once.</p>
<p>If you don&#8217;t at least ask yourself a few simple questions like:</p>
<ul>
<li>What if nobody wants what I&#8217;m building?</li>
<li>How do we let the world know we exist?</li>
<li>What if my web designer (or architect, or little brother) flakes and stops working in the middle of the project?</li>
</ul>
<p>Then, when you least expect it, BAM&#8230; and, if someone takes a picture, I will be giggling uncontrollably.</p>
]]></content:encoded>
			<wfw:commentRss>http://shipitontheside.com/2009/02/fail-to-plan-then-fail-looks-like-this/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Employment Drops, Along With Job Seekers?</title>
		<link>http://shipitontheside.com/2009/02/employment-drops-along-with-job-seekers/</link>
		<comments>http://shipitontheside.com/2009/02/employment-drops-along-with-job-seekers/#comments</comments>
		<pubDate>Fri, 13 Feb 2009 22:03:32 +0000</pubDate>
		<dc:creator>Curtis</dc:creator>
				<category><![CDATA[Posts]]></category>

		<guid isPermaLink="false">http://shipitontheside.com/?p=301</guid>
		<description><![CDATA[<p>September of 2008.</p>
<p>Bailouts didn&#8217;t mean a thing to the masses until September 2008. All at once we saw the rapid decline of the stock market. We also started to hear a steady drumbeat of bad economic news that has gotten&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>September of 2008.</p>
<p>Bailouts didn&#8217;t mean a thing to the masses until September 2008. All at once we saw the rapid decline of the stock market. We also started to hear a steady drumbeat of bad economic news that has gotten louder and louder. Every single day there are reports of job losses and layoffs. The unemployment rate is soaring. And everyone is scared.</p>
<p>Or are they?</p>
<p>Take a look at this graph:</p>
<p><a href="http://shipitontheside.com/wp-content/uploads/2009/02/monstertraffic.png"><img class="aligncenter size-full wp-image-303" title="monstertraffic" src="http://shipitontheside.com/wp-content/uploads/2009/02/monstertraffic.png" alt="monstertraffic" width="339" height="207" /></a>This is a graph of the number of visitors to Monster.com from the month of September until now. If you don&#8217;t already know, Monster.com is the number two online jobs website on the Internet. Notice how the numbers continually dropped after September? This is not an intuitive conclusion. From the looks of it, <strong>while jobless numbers rose jobseekers seem to drop</strong>.</p>
<p>The number one jobs search website is Careerbuilder.com. Here&#8217;s it&#8217;s graph:</p>
<p><a href="http://shipitontheside.com/wp-content/uploads/2009/02/careerbuildertraffic.png"><img class="aligncenter size-full wp-image-304" title="careerbuildertraffic" src="http://shipitontheside.com/wp-content/uploads/2009/02/careerbuildertraffic.png" alt="careerbuildertraffic" width="340" height="209" /></a>Ahh, there we are. While, strangly, the number of visitors drops steadily after September, they start to increase sharply in January. So what happened in January to send folks online looking for jobs in droves? Fear. Or rather, <strong>the Politics of Fear</strong>.</p>
<p style="text-align: center;"><a href="http://shipitontheside.com/wp-content/uploads/2009/02/cartoon2.png"><img class="aligncenter size-full wp-image-305" title="cartoon2" src="http://shipitontheside.com/wp-content/uploads/2009/02/cartoon2.png" alt="cartoon2" width="439" height="268" /></a></p>
<p>So, what&#8217;s the point anyway? <em>You cannot make decisions by what the news or politicians say</em>. You must decide for yourself whether you will succeed or fail.</p>
<blockquote><p><strong><em>Through perseverance many people win success out of what seemed destined to be certain failure. </em><span style="color: #808000;">Benjamin Disraeli</span></strong></p></blockquote>
<p><span style="color: #000000;">So keep working on that software startup. Keep designing. Keep coding. Keep looking up. Look at the guy in the picture above, he&#8217;s still walking!</span></p>
]]></content:encoded>
			<wfw:commentRss>http://shipitontheside.com/2009/02/employment-drops-along-with-job-seekers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Only 9,900 Hours To Go</title>
		<link>http://shipitontheside.com/2009/02/only-9900-hours-to-go/</link>
		<comments>http://shipitontheside.com/2009/02/only-9900-hours-to-go/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 20:04:01 +0000</pubDate>
		<dc:creator>Curtis</dc:creator>
				<category><![CDATA[Posts]]></category>

		<guid isPermaLink="false">http://shipitontheside.com/?p=286</guid>
		<description><![CDATA[<p>In his book, Outliers, Malcom Gladwell says that anyone can become an expert at anything if they spend about 10,000 hours doing it.</p>
<blockquote><p>&#8220;<strong>No one—not rock stars, not professional athletes, not software billionaires, and not even geniuses—ever makes it alone</strong>&#8220;</p></blockquote>
<p>Well, I&#8217;ve&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>In his book, Outliers, Malcom Gladwell says that anyone can become an expert at anything if they spend about 10,000 hours doing it.</p>
<blockquote><p>&#8220;<strong>No one—not rock stars, not professional athletes, not software billionaires, and not even geniuses—ever makes it alone</strong>&#8220;</p></blockquote>
<p>Well, I&#8217;ve spent at least that long doing&#8230; <em>stuff&#8230; </em>that, while I&#8217;m probably an expert at it, no one would care.</p>
<p>So here I am, marketing an upcoming online software app (<a href="http://getflowerpot.com" target="_blank">FlowerPot</a>) using a blog and podcasts. I&#8217;m neither a writer nor &#8216;blogger&#8217;. I&#8217;ve run through a <span style="text-decoration: line-through;">bunch</span> few techniques that are supposed to get traffic to your site and gain linkbacks. Every SEO expert on the planet says you must have <strong>LINKBACKS</strong>!! And while doing all this stuff something is becoming abundantly clear to me: I cannot write. I&#8217;m a teriffic typist and a pretty decent reader; I&#8217;m even an OK storyteller, so I&#8217;m told. But writing? Ech.</p>
<p>This site has grown pretty quickly. We&#8217;ve got a pretty steady, and growing, stream of repeat readers, but I WANT MORE, dagnabit!</p>
<p>So I went to <a href="http://blog.wekeroad.com/blog/nothing-to-say/">a few sites</a> for inspiration, or to at least help with finding something interesting to say. Do you know what I found? <strong>The blogs with the most traffic have at least one exceptional writer</strong>. Read <a href="http://fakesteve.blogspot.com/" target="_blank">Fake Steve Jobs</a> list of &#8220;Greatest Hits&#8221;. They are hilarious, plain and simple. I doubt that I&#8217;ll ever be that funny.</p>
<p style="text-align: center; "><a href="http://shipitontheside.com/wp-content/uploads/2009/02/sleazeball.jpg"><img class="size-medium wp-image-287 aligncenter" title="sleazeball" src="http://shipitontheside.com/wp-content/uploads/2009/02/sleazeball-279x300.jpg" alt="sleazeball" width="279" height="300" /></a></p>
<p style="text-align: left;">My lovely wife says the same stuff to me that I say to her: &#8220;Just keep at it. You&#8217;ll get better at writing.&#8221; We&#8217;ll see.</p>
<p style="text-align: left;">I think I&#8217;m going to take a writing class.</p>
]]></content:encoded>
			<wfw:commentRss>http://shipitontheside.com/2009/02/only-9900-hours-to-go/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>List of Giant Companies You Could Buy With $1 Trillion</title>
		<link>http://shipitontheside.com/2009/02/list-of-giant-companies-you-could-buy-with-1-trillion/</link>
		<comments>http://shipitontheside.com/2009/02/list-of-giant-companies-you-could-buy-with-1-trillion/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 13:28:46 +0000</pubDate>
		<dc:creator>Curtis</dc:creator>
				<category><![CDATA[Posts]]></category>

		<guid isPermaLink="false">http://shipitontheside.com/?p=269</guid>
		<description><![CDATA[<div id="attachment_273" class="wp-caption aligncenter" style="width: 439px"><a href="http://shipitontheside.com/wp-content/uploads/2009/02/giantcompaniesforonetrillion1.jpg"><img class="size-full wp-image-273" title="giantcompaniesforonetrillion1" src="http://shipitontheside.com/wp-content/uploads/2009/02/giantcompaniesforonetrillion1.jpg" alt="List of Giant Companies You Could Buy for $1 Trillion" width="429" height="307" /></a><p class="wp-caption-text">List of Giant Companies You Could Buy for $1 Trillion</p></div>
<p>Here&#8217;s a list of 10 companies that could be bought with $1 Trillion. According to the market capitalization of these huge companies, if you added them all up they would be&#8230;</p>]]></description>
			<content:encoded><![CDATA[<div id="attachment_273" class="wp-caption aligncenter" style="width: 439px"><a href="http://shipitontheside.com/wp-content/uploads/2009/02/giantcompaniesforonetrillion1.jpg"><img class="size-full wp-image-273" title="giantcompaniesforonetrillion1" src="http://shipitontheside.com/wp-content/uploads/2009/02/giantcompaniesforonetrillion1.jpg" alt="List of Giant Companies You Could Buy for $1 Trillion" width="429" height="307" /></a><p class="wp-caption-text">List of Giant Companies You Could Buy for $1 Trillion</p></div>
<p>Here&#8217;s a list of 10 companies that could be bought with $1 Trillion. According to the market capitalization of these huge companies, if you added them all up they would be worth $995.42 billion. That means that, after buying all of these companies there would be $4.58 billion left over.</p>
<p>The Stimulus Bill isn&#8217;t stimulating anything.</p>
<p><a href="http://www.youtube.com/watch?v=j6bYK4ekXog" target="_blank">Go here</a> to see how you can take 5 minutes to help stop it.</p>
]]></content:encoded>
			<wfw:commentRss>http://shipitontheside.com/2009/02/list-of-giant-companies-you-could-buy-with-1-trillion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Giveaway Link Coming Soon!</title>
		<link>http://shipitontheside.com/2009/02/giveaway-link-coming-soon/</link>
		<comments>http://shipitontheside.com/2009/02/giveaway-link-coming-soon/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 00:52:23 +0000</pubDate>
		<dc:creator>Curtis</dc:creator>
				<category><![CDATA[Posts]]></category>

		<guid isPermaLink="false">http://shipitontheside.com/?p=267</guid>
		<description><![CDATA[<p><a href="http://www.3m.com/intl/ca/english/centres/office/vsd/mpro/?WT.mc_id=www.3M.ca/mpro"><img class="alignright" src="http://shipitontheside.com/wp-content/uploads/2009/01/mpro110.jpg" alt="" width="144" height="92" /></a>We will have the Giveaway Link on the site very soon! We&#8217;re giving away a <a href="http://www.3m.com/intl/ca/english/centres/office/vsd/mpro/?WT.mc_id=www.3M.ca/mpro" target="_blank">3M Micro Professional Projector!</a></p>
<p>It&#8217;s not hidden, it just not there. And you&#8217;ll know it when you see it.</p>
<p>And an exciting new podcast tomorrow!! You&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.3m.com/intl/ca/english/centres/office/vsd/mpro/?WT.mc_id=www.3M.ca/mpro"><img class="alignright" src="http://shipitontheside.com/wp-content/uploads/2009/01/mpro110.jpg" alt="" width="144" height="92" /></a>We will have the Giveaway Link on the site very soon! We&#8217;re giving away a <a href="http://www.3m.com/intl/ca/english/centres/office/vsd/mpro/?WT.mc_id=www.3M.ca/mpro" target="_blank">3M Micro Professional Projector!</a></p>
<p>It&#8217;s not hidden, it just not there. And you&#8217;ll know it when you see it.</p>
<p>And an exciting new podcast tomorrow!! You won&#8217;t want to miss this one!</p>
<p>Subscribe to the podcast either via <a href="http://ShipItOnTheSide.com/feed/podcast" target="_blank">RSS</a> or <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=301552393" target="_blank">iTunes</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://shipitontheside.com/2009/02/giveaway-link-coming-soon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Three Steps To Crush Distractions</title>
		<link>http://shipitontheside.com/2009/02/three-steps-to-crush-distractions/</link>
		<comments>http://shipitontheside.com/2009/02/three-steps-to-crush-distractions/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 00:10:46 +0000</pubDate>
		<dc:creator>Curtis</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[execution]]></category>
		<category><![CDATA[focus]]></category>
		<category><![CDATA[momentum]]></category>
		<category><![CDATA[time]]></category>

		<guid isPermaLink="false">http://shipitontheside.com/?p=261</guid>
		<description><![CDATA[<p>Software startup guys (and gals, I presume) have a real tendency to get distracted. You are idea people and you tend to have lots of energy. So trying to build a software startup as a side job is especially challenging.</p>
<p>For&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>Software startup guys (and gals, I presume) have a real tendency to get distracted. You are idea people and you tend to have lots of energy. So trying to build a software startup as a side job is especially challenging.</p>
<p>For example, my day is broken up into two parts: Technical work and Entrepreneurial work. My day typically begins at 5am with writing ASP.NET software which includes javascript, CSS, HTML, and C#. This has nothing at all to do with entrepreneurial stuff.</p>
<p>The second half of the day begins around 2pm. This time is for doing marketing, writing blog posts, podcasting, or working with business partners. Again, it&#8217;s pretty intense work that has nothing at all to do with software development.</p>
<p>Without some method of getting focused quickly one of two things can happen quite easily: 1. Only one kind of work gets done (bad), or 2. I&#8217;m working late into the night (very bad). The first is hell on the startup; the second is hell on the family, and we cannot have that.</p>
<p>So here&#8217;s the steps I take to get focused quickly to get everything done:</p>
<p><strong>1. </strong><strong>Eliminate all Realtime Status Updates</strong> &#8212; Make all of the following go away:</p>
<ul>
<li>Email</li>
<li>Instant Messaging</li>
<li>Twitter</li>
<li>Anything else on the desktop that can update you about what&#8217;s going on in the outside world.</li>
</ul>
<p><strong>2. </strong><strong>Write Down What You Plan To Do FIRST</strong>&#8211; Write just enough detail so you can focus without stopping. It is vital that you do this before you start working so, if you need to look up something online, you can do it quickly and get right back to work.</p>
<p><strong>3. </strong><strong>Set a Time Limit</strong> &#8212; This is a biggie and works wonders. When I do this it makes me stop analysing, researching, and planning and get to work. It is amazing what placing limits on yourself can do. If you have to, use a stopwatch. Set it for, say, 2 hours. Decide to get up and walk away when that watch goes off no matter what. It&#8217;s hard the first seven times. But on the eighth time it gets easy. Trust me. Get up and walk away even if it is for two minutes and you have to come back and shut the computer off, or whatever you do to stop working. Walking away helps me because I usually need about a 2 &#8211; 5 minute &#8220;cool down&#8221; period before stopping any particular work. So set the watch and GO. Start working as fast as you can.</p>
<p>This routine takes practice but, if you give it just seven days, you have so much momentum you&#8217;ll never want to go back.</p>
<p>Good luck and happy <a href="http://shipitontheside.com/2009/01/7-execution/" target="_blank">executing</a>!</p>
]]></content:encoded>
			<wfw:commentRss>http://shipitontheside.com/2009/02/three-steps-to-crush-distractions/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
	</channel>
</rss>
