In his book, Outliers, Malcom Gladwell says that anyone can become an expert at anything if they spend about 10,000 hours doing it.

“No one—not rock stars, not professional athletes, not software billionaires, and not even geniuses—ever makes it alone“

Well, I’ve spent at least that long doing… stuff… that, while I’m probably an expert at it, no one would care.

So here I am, marketing an upcoming online software app (FlowerPot) using a blog and podcasts. I’m neither a writer nor ‘blogger’. I’ve run through a bunch few techniques that are supposed to get traffic to your site and gain linkbacks. Every SEO expert on the planet says you must have LINKBACKS!! And while doing all this stuff something is becoming abundantly clear to me: I cannot write. I’m a teriffic typist and a pretty decent reader; I’m even an OK storyteller, so I’m told. But writing? Ech.

This site has grown pretty quickly. We’ve got a pretty steady, and growing, stream of repeat readers, but I WANT MORE, dagnabit!

So I went to a few sites for inspiration, or to at least help with finding something interesting to say. Do you know what I found? The blogs with the most traffic have at least one exceptional writer. Read Fake Steve Jobs list of “Greatest Hits”. They are hilarious, plain and simple. I doubt that I’ll ever be that funny.

My lovely wife says the same stuff to me that I say to her: “Just keep at it. You’ll get better at writing.” We’ll see.

I think I’m going to take a writing class.