This picture makes me giggle uncontrollably.

courtesy of Inspired Startup

Your software startup will face a ton of obstacles and if you don’t plan for them, well, think of it this way: you might gingerly hurtle the first few obstacles if you’re lucky. Then, when you’re not expecting it, BAM, you’ll get hit with a lawsuit, or run out of money because both cars broke down and your youngest child got sick enough to go to the emergency room (on a Sunday at 3am). Or all of those will happen at once.

If you don’t at least ask yourself a few simple questions like:

• What if nobody wants what I’m building?
• How do we let the world know we exist?
• What if my web designer (or architect, or little brother) flakes and stops working in the middle of the project?

Then, when you least expect it, BAM… and, if someone takes a picture, I will be giggling uncontrollably.