10 – How To Choose A Winning Software Product

By Curtis on Feb 6, 2009 in Talkshow

Show Notes

You’re going to invest a lot of resources into building your software startup company. So you want to be as confident as possible that this software product you’re building will sell, and sell well. It does happen, however, that we get heavily vested in a software offering only to realize that:

There really is not market for this thing (say, a desktop calculator that’s 10 times faster than the one that comes with Windows! – who cares????),
You’re just not that into it (in other words, you’re only only only doing it for the money—bad idea, cause you’ll run out of juice, trust me.), or
It’s too big for you (say, you’re going to build a better browser from scratch—that’s a tremendous undertaking).

So, this podcast tells you what you do to pick the winning offering. Enjoy listening.