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Today we’re doing things a little different. In past shows we have focused on the software and programming side of things. We’re talking about the Business aspects of building your startup on the side; particularly on Execution.

http://www.ideasonideas.com/2009/01/startup_fail/: Why your startup will Fail. Written by Eric Karjaluoto (car-ja-loh-toe) who runs a web design agency (that’s why they call web design shops when they get big) that must be doing ok. Eric talks about all the reasons you won’t execute. And why all those reasons will be the doom of your startup. One of the most interesting things he says is that, of all the reasons you’re startup will fail, it won’t be because of your competition. It is great reading if you’re determined to make it. But if you not, well, maybe you shouldn’t read this. Really… it can be discouraging if you’re not serious.

http://www.youtube.com/watch?v=EhqZ0RU95d4: Gary Vay-ner-chuk of Wine Library TV… if you’ve never heard of this guy, you’ll thank me for this one. If raw enthusiasm can make your company successful, he’s proof of it. I don’t think you can build a company on just raw enthusiasm, but he’s got it in spades. In this video Gary is supposed to talk about building a personal brand within the Social Media Landscape. But what’s really useful is the things he has to say about how to get your dream company off the ground “on the side”; you know, as a side job.

http://omnisio.com/startupschool08/david-heinemeier-hansson-at-startup-school-08: David Heinemeier Hansson at Startup School 08. I really like this guy, from afar. He’s probably kindof a jerk in real life, but most of my best friends are… and since I’m kind of that way too, I bet I’d like him in person too. David, the inventor/creator of Ruby on Rails (the VB6 programmers dream come true), gives some insights into creating a profitable software company. He really breaks the number down. The best part is how he essentially trumps all of the silly advice available about giving your product or service way. ‘Cause, if it’s worth anything, it’s worth paying for.